"Good Marketing makes the company look smart. Great marketing makes a customer feel smart."

How to Market Your Small Business

If you’re reading this, which I know you are because well, that’s how this works, it means you, my fellow maniac, are one of the crazy few who have taken the riskiest risk to start and run your own business. And now you’re looking to take your business to the next level.

Fear not, we’ve got you covered. Here’s our cheat sheet to help get you started on your path toward world dominatio…I, I, mean success. Success in your business. 

Here’s our step by step guide to help you master the dark art of marketing your small business. Utilize these 3 foundational pillars to grow your business to unimaginable heights.

1. SEO

 Search Engine Optimization (SEO) might sound intimidating, but it's a lot simpler than you think. SEO is all about making your website more visible to search engines like Google, so potential customers can find you effortlessly. Here's how to get started:

• Keywords are Key(words): Find relevant keywords that resonate with your business and customers. Use tools like Google's Keyword Planner to identify the words and phrases people are using to search for products or services like yours.

• Create Engaging Content: Produce valuable and shareable content that aligns with your keywords and overall brand/culture. This could be blog posts, videos, or infographics. Use your chosen keywords throughout the content.

• On-Page Optimization: Ensure your website is user-friendly and loads quickly. Optimize your title tags, meta descriptions, and headings with those keywords.

2. Social Media Advertising and Management

Social media platforms are where people spend A LOT of time. Facebook alone recorded 2.2 BILLION daily active users to-date in 2023. Believe it or not, your ad needs to be where the most eyeballs are. Crazy, I know, really high-level stuff here. Take a breath, you’re almost there. 

• Know Your Audience: Identify your target audience and which social media platforms they frequent the most. Whether it's Instagram, Facebook, Twitter, or LinkedIn. Knowing when and where to post your ad is the difference between a money blackhole and a massive ROI multiplier.

• Engaging Visuals: Capture attention with eye-catching images and videos. People love to scroll through their feeds, so if you can make your content pop you will have greater engagement, clicks, traffic, lead forms etc.

• Be Authentic: Showcase your brand's personality and values. Inject some humor and wit into your posts; your audience will appreciate the authentic connection. This is one of the most overlooked aspects of small businesses. Your business needs a personality, and that’s not (always) a bad thing.

3. Crush it with CRM  This is really the ultimate hack, so lean in.

A Customer Relationship Management (CRM) system is your secret weapon for nurturing leads and automating workflows to increase your efficiency. Best CRMs (like ours) can take on tedious tasks, follow up and message marketing through automations and connects and integrates through multiple platforms.

• Organize Your Contacts: Keep all your leads, customers, and prospects in one organized place. A CRM system helps you track interactions and maintain important information for each customer.

• Personalized Magic: Use your CRM data to send personalized emails, offers, and promotions. People love feeling special, and a personalized touch can work wonders. To be most effective, these messages should be hand crafted to show your personality as well as a feeling of authenticity. Err on the side of less formality to eliminate stiffness.

• Listen and Learn: Your CRM system holds valuable data into customer behavior. Use this data to refine your marketing strategies and better meet their needs.

And there you have it – your three-step guide to marketing like a pro! This isn’t rocket science, people. You CAN do it. It may sound like a lot, and it can be when you first start, and it can feel like you’re drinking from a firehose but slow and steady, it’s a marathon.

If you made it this far and think this all sounds great but you already have 2 full time jobs running your business, we can help. It’s literally our job. Book your strategy call today.

We create fully custom and tailored action plans for each business because no two businesses need or want the same exact things. “Cookie cutter” solutions never fully hit the mark. Let us help Excelerate your Marketing, yeah, I did it, I really went there.

But seriously, book your call already. It’s free.

What are you waiting for?

https://exceleratedmarketing.com/appointment